International Conference on
Business Innovation Excellence for
Strategic Transformation
(IC-BIEST2024)

Mohamed Sathak Department of Management Studies - MS-DoMS

Chennai | Kilakarai
In Collaboration with

Department of Business Administration

University of Technology and Applied Sciences Al-Aqar

Shinas Sultanate of Oman

Knowledge Partner
Organizes One day

International Conference on

Business Innovation Excellence for
Strategic Transformation

(IC-BIEST2024)

Date

28th February 2024

Venue

Mohamed Sathak A.J. College of Engineering

34, Rajiv Gandhi Salai (OMR), Inside SIPCOT IT Park, Siruseri, Egattur, Chennai – 603 103.

About MST

The Mohamed Sathak Trust, a charitable and educational organisation, was founded on October 26, 1973, in Kilakarai, Ramanathapuram District, Tamil Nadu, by the charitable Mohamed Sathak Family.

The Trust founded the first self-financing engineering college in the nation in 1984 at Kilakarai.

The trust has a proven track record of managing outstanding educational institutions in a variety of disciplines, including Engineering Technology, Arts and Sciences, Schools, Teacher Training College, Pharmacy, Physiotherapy, Nursing, Architecture and Medical Sciences; it currently operates 18 educational institutions in Kilakarai, Ramanathapuram and Chennai.

The Mohamed Sathak Trust marked its golden jubilee in 2023 over five decades of contribution in the field of Education.


About Mohamed Sathak College of Arts & Science (MSCAS) &
Mohamed Sathak Engineering College (MSEC)

Mohamed Sathak College of Arts & Science (MSCAS) was established in 1991, by the Mohamed Sathak Trust with the sole aim of spreading Quality education. A coeducational institution, recognized as one of the leading institutions for quality higher education imparted in the fields of Arts, Management and Science which is affiliated with the University of Madras and approved by the AICTE. The College offers 20 Undergraduate, 11 Postgraduate, 3 Diploma Courses and 3 Research Programmes on campus. The College has been recognized by UGC and accredited by NAAC with B+ Grade in 2004.

The Mohamed Sathak Engineering College (MSEC), Kilakarai was started in the year 1984. It was the first self-financing Engineering College in the State of Tamil Nadu. The College has been Re - accredited with A+ status by NAAC in the year 2023, Affiliated to Anna University, Chennai

And we are proud to introduce ourselves as part of the Mohamed Sathak Group of Educational Institutions.


About Mohamed Sathak
Department of Management Studies (MS-DoMS) – Chennai & Kilakarai

The MBA one of the premier Flagship programs of MSCAS & MSEC, has been operating successfully for more than two decades. The department is among the well-equipped ones with top-notch resources and fantastic opportunities.

Master of Business Management, a full-time two-year program that gives students a profound understanding of all managerial aspects of the industry. To reflect the need of the industry, it is important to define the skills and competencies expected from any management graduate. The department trains enterprising young men and women to be International Business professionals.

The department consistently keeps its teaching and research programmes abreast of latest developments in management education and strives to make learning both interactive and meaningful.

MS-DoMS sparks passion empowers change makers and keeps critical focus placed on preparing students for the world of ‘Job Ready’ beginning from the first year.

About the Conference

Innovation in business has a substantial impact on the firm's competitive performance. Business agility affects a company's ability to manage market complexity with adaptable tactics. Businesses must strengthen their skills in market awareness, research orientation, flexibility, speed, and reactivity in order to implement innovative strategies with business agility. With the help of these qualities, businesses may co-create and evolve customer-centric strategies in a dynamic environment of innovation and quickly adapt their business plans to new challenges.

The goal of the International Conference on Business Innovation Excellence for Strategic Transformation (IC-BIEST2024) is to give academicians (Interdisciplinary), business people, and students a suitable forum for exchanging ideas and learning about new developments in all the dynamic fields of business management and engineering technology.

Objectives of the conference

  • To enable exchange of ideas among academicians, researchers and industry professionals on recent business innovations.

  • To discuss the role of public polices.

  • To provide interdisciplinary forum for academicians, researchers and industry professionals to navigate research for society well-being.

  • To understand the emerging trends in the Global business scenario on business innovation and strategy.

  • To record the experiences of companies, management procedures, and business systems that have research advances to achieve high sustained business success.

Department of Business Administration, University of Technology and Applied Sciences, Al-Aqar, Shinas, Sultanate of Oman

The University of Technology and Applied Sciences-Shinas, formerly Shinas College of Technology (ShCT), is located in the Wilayat of Shinas in the Governorate of North Al Batinah, in the Sultanate of Oman. The university is a public institution catering to the higher educational needs of Omani youths. The university asserts itself as a progressive, forward-looking academic institution in Oman.

The Department of Business Administration - UTAS is constantly striving to provide the sincerest service to the students and is committed to the same ideals of developing the full potential of its constituents. The Department envisioned itself as a Centre of Excellence in Business Education by developing reflective, competent, and critical business professionals, anchored in Islamic values to serve society. The department assists the students in redefining their performance and enhancing their potential through business development, and supportive services so that they can meet and respond proactively to the fast-changing local and international business environment.

Department of Business Administration, University of Technology and Applied Sciences, Al-Aqar, Shinas, Sultanate of Oman

The University of Technology and Applied Sciences-Shinas, formerly Shinas College of Technology (ShCT), is located in the Wilayat of Shinas in the Governorate of North Al Batinah, in the Sultanate of Oman. The university is a public institution catering to the higher educational needs of Omani youths. The university asserts itself as a progressive, forward-looking academic institution in Oman.

The Department of Business Administration - UTAS is constantly striving to provide the sincerest service to the students and is committed to the same ideals of developing the full potential of its constituents. The Department envisioned itself as a Centre of Excellence in Business Education by developing reflective, competent, and critical business professionals, anchored in Islamic values to serve society. The department assists the students in redefining their performance and enhancing their potential through business development, and supportive services so that they can meet and respond proactively to the fast-changing local and international business environment.

Knowledge Partners – MMA and NIQR

MS-DoMS has become an institutional member of the Madras Management Association (MMA). MMA encourages educational institutions to establish MMA Student Chapters, which serve as a valuable link between MMA and the management student community. This association endorsement may have a significant impact on the careers of many aspiring and current professionals.

Membership in the National Institute for Quality and Reliability (NIQR) will add value to the IC-BIEST2024 to bring in the current revolutionary shift in the Manufacturing and Operations sectors. NIQR's purpose is to be a facilitator in transforming Indian industry and service organizations to become globally competitive and socially relevant.

CONFERENCE SUB - THEMES


Marketing

  • 360 degree branding
  • Integrated Marketing Communications
  • Segmentation, Targeting & Positioning
  • Marketing Intelligence and MIS
  • B2B Marketing
  • Services Marketing
  • Global Marketing
  • Digital Marketing
  • Social Media Marketing


Human Resources

  • Green HRM
  • HRM Policies and Practices to Respond to Disruptive Innovations
  • Corporate Social Responsibility & Sustainability
  • Metaverse – Shaping the future of work
  • Organizational Citizenship Behaviour
  • Ethics, Values, Trust and Conflict Resolution
  • People Analytics & Talent Retention

Artificial Intelligence in Management

  • Transformation of Business Models using AI
  • Natural Processing Language usage in Management
  • Impact of AI in Management
  • Unleash Future of Business with AI
  • Identifying Fake Reviews, Posts, and Accounts
  • Bias, Discrimination and AI Ethics
  • Marketing Automation

Finance

  • Micro-finance
  • Approaches of International Risk Management
  • Bitcoin as Financial Investment
  • Alternative investment funds
  • Behavioral finance
  • Angel Investments & Crowd Funding
  • Private Financing
  • Blockchain & Crypto Technologies

Entrepreneurship

  • Entrepreneurship and Regional Development
  • Corporate and Strategic Entrepreneurship
  • Entrepreneurial Finance and Venture Capital
  • Innovation and Technological Entrepreneurship
  • Social and Community entrepreneurship
  • Green Entrepreneurship
  • Entrepreneurship and gender studies of business survival


Logistics and Supply Chain Management

  • 3P/4P Logistics & E- Logistics
  • International Logistics Management
  • Distribution Management Practices
  • Green Supply Chain
  • Retail & IT
  • Retail & SCM
  • Supply Chain Risk & Adaptation
  • SCM operations & Strategy

Operations Management

  • Flexibility inclusive and Sustainable Industrialization
  • Innovations In Product and Service Design
  • Foster Innovations in Operations Management
  • Crisis Leadership, Organizational Resiliency
  • Total Quality Management
  • Project Management


Business & Innovation

  • Business Value Chain Innovation
  • Product Innovation
  • Service Innovation
  • Innovation in Branding
  • Innovation in Marketing Mix Decisions
  • Incremental Innovations
  • Social Innovation
  • Innovation & Product Design

Strategic Management

  • Change Management
  • Environment Management
  • Goal Setting Theory
  • Intellectual Property Strategy
  • Business Competitive Strategy
  • Project Management
  • Strategic Planning Models
  • Strategic Responsiveness & Adaptive Organizations
  • Sustainability in Strategic Management

Interdisciplinary

  • Social and Community Studies
  • Civic and Political Studies
  • Cultural Studies
  • Global Studies
  • Environmental Studies
  • Physical Education for Youth
  • Human Rights and Human Dignity

Paper Submission and Review Process

The paper should be original and unpublished. It should be typed in MS word 2003/2007 version with 1.5 line spacing, Times New Roman 12 font for the body and 14 font size for the heading on A4 size paper. The abstract must not exceed 300 words and the full paper should not exceed 5000 words, including tables and references.

The paper should comprise the following sections – Title page, Abstract, Key words, Introduction, Materials and Methods, Interpretation and Discussion, Findings & Results and Conclusion with references in APA 7th edition style.

Authors should submit the abstract and full paper with the Author’s name, Designation, College name along with e – mail ID and Mobile number through e – mail attachment ONLY.