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Dr. C. Padmanaba Sivakumar

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Dr. C. Padmanaba Sivakumar

Assistant Professor

Dr. C. Padmanaba Sivakumar

Assistant Professor

Qualification & Specialisation:

PhD in Management (DoMS, University of Madras) – Services Marketing

Experience in Years Teaching / Practice / Industry / Research:

10 Years of Teaching / 1.8 Years with Industry / 22 Years of Research

padmanabasivakumar@mscartsandscience-edu.in
Profile Summary

Dr. C. Padmanaba Sivakumar is Assistant Professor, in the Department of Management Studies, at Sathak College of Arts and Science, Affiliated to the University of Madras. Dr. Sivakumar is passionate in teaching and research. He has published papers in national and international journals, and presented research papers in international, national, and regional conferences and seminars.

Academic Accomplishments

  • PhD (Management), DoMS, University of Madras, 2023. Dissertation Title: “Service Quality and its Relationship with Values, Involvement and Behavioural Outcomes of Hospital Consumers”

Research and Publication

  • Padmanaba Sivakumar, C., & Srinivasan, P. T. (2011). Values as a Moderator of the Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers. GITAM Journal of Management, 9 (3), 78-90.

  • Padmanaba Sivakumar. C., & Srinivasan, P. T. (2010). Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers. Vilakshan - XIMB Journal of Management, 7 (2), 63-80.

  • Padmanaba Sivakumar. C., & Srinivasan, P. T. (2010). Are Service Quality and Satisfaction Predictors of Consumer’s Re-patronage Intention? – An Empirical Study on Hospital Services. International Journal of Management Sciences. 6 (1), 28-41. (ISSN N0. 0973-2101)

  • Padmanaba Sivakumar, C., Govinda Reddy, P., & Chandrasekaran, A. (2010). Corporate Social responsibility: An Analysis on How a Precept Becomes a Practice. International Research Journal of Social Sciences. 3 (2), 61-75. (ISSN N0. 0974-1674)

  • Padmanaba Sivakumar. C., & Srinivasan, P. T. (2010). The Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers: An Empirical Study using Structural Equation Modelling. Marketology, 5 (3), 38-49.

  • Padmanaba Sivakumar. C., & Srinivasan, P. T. (2009). Involvement as Moderator of the Relationship between Service Quality and Behavioural Outcomes of Hospital Consumers. Asia-Pacific Business Review, 5 (4), 98-107. (ISSN No. 093-2470)

  • Padmanaba Sivakumar. C., & Govinda Reddy, P (2009). Dealing with Consumer Personalities – Understanding and Effectively Managing Consumers’ Personality Disorders in Marketing Spheres. Management Matters – LIBA Journal of Management, 1 (12), 50-55.

Area of Interest
Teaching Interest / Subject Expertise

  • Services Marketing

  • Marketing Management

  • Consumer Behaviour

  • Principles of Management

Research Interest

  • Service Quality

  • Customer Satisfaction

  • Consumer Behaviour

Awards and Achievements

  • Padmanaba Sivakumar. C (2012). The Role of Gender in Perception of Service Quality and Satisfaction with Hospital Services. Selected for the Best Paper Award, in the Marketing Track, International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead organised by Department of Business Administration (Distance Education and On Campus) of Annamalai University, in association with Putra Intelek International College, Malaysia, held on 27th to 29th July, 2012, at Annamalai University, Chidambaram, Tamil Nadu.

  • Padmanaba Sivakumar. C (2012). Proposed Environmental Management Plan for Sustainable Growth and Development of Hindustan University Campus. Selected for the Best Paper Award during the Intra-Department Technical paper competition during Hindustan Environmental Day Celebration, in August 2012 held at Hindustan University, Chennai.