• UGC NET qualified in Management at the first attempt.

• Authored & edited (reference) NINE books in Marketing, Management and Social Science presently sold at Amazon.in

• Research Paper accepted in SCOPUS INDEX JOURNAL, published management research papers and cases in International & National Journals.

• Secured (merit scholarship) in UPMCAT 1998.

• National Seminar in DB Jain college-(UGC sponsored) on Modern Trends and Development Strategies in Business presented a paper “Big Bazaar Direct-BBD:Future Tense or Perfect” at Dhanraj Baid Jain College on 4 January,2014, ISBN:13-978-81-910561-3-6

• ITM Chennai on International Brand Building:‘Airavata Meets Druk’:Symphony,A case study paper on “Cross Cultural Communication and Druk Brand Identity”,International Conference in Marketing 2015 at ITM, Chennai, ISBN:978- 93-84124- 23-6

• Tata Cliq an Omni-Channel case Study: An Exploratory Research Approach,August 2016: ISBN:978-81-929581-3-2 at DG Vaishnav College, University of Madras.

• Product Research: An Exploratory Analysis on Kajal- Maybelline, NY; ISBN 978-93-85000-92-8.

• A Preliminary Study of Demonetization and Key Macro Environment Forces on Paytm Mobile Wallets, Emperor International Journal of Finance and Management Research,2017,Anna University/ Saveetha Engineering College

• A Study on Health and Wellness for Multiple-Aditya Birla Wellness at Chennai in Ajanta (UGC Journal) 2018, ISSN: 2277-5730, Volume VIII, Issue I, Pondicherry University

• A Descriptive Study on Digital- Mobile Marketing for Paytm Wallet Services, Journal of contemporary research in management 2018, ISSN: 0973-9785, PSG Institute of Management/ Pondicherry University.

• A Research Study on social media in Small Scale Companies with Special Reference to Flame Advertising, Chennai, Ajanta (UGC Journal), Jan,2019, ISSN:2277- 5730,Volume-VIII, Issue I, University Of Madras

• Robotics at Henn-na Hotels in Japan, https://www.thecasecentre.org/main/search/results?s=B3304B11F17CE474B022A765EC3BE6A6, Amity Case Center, 2019

• A Study on Brand Equity Building Using IMC For Paytm in Chennai City,University of Madras at the International Conference on 'Digital Transformation for Sustainable Development' on 10 October,2019

• A Study on e-Recruitment and Corporate Branding for Naukri.Com at Chennai,University of Madras at the International Conference on 'Digital Transformation for Sustainable Development' on 10 October,2019

• A Descriptive Study on Online Food Ordering for Foodpanda at Chennai, Alochana Chakra (UGC Journal), volume IX, Issue VI, June 2020, ISSNNO: 2231-3990

• A Study on The Marketing of Paytm Wallets: Customer Value Offer Strategy, MuktShabd Journal-UGC, ISSN: 2347-3150, Volume IX, IssueVI,June2020

• A Study of Entrepreneurship in Social and Digital Media On Select Luxury Brands, Alochana Chakra (UGC Journal), volume IX, Issue VI, June2020, ISSN NO: 2231-3990

• Case Study: Jio Mart- A New Giant in Digital Grocery Ecosystem, International Journal of Science& Research(IJSR),Volume 9, Issue 10,Oct2020;ISSN: 2319-7064

• Amazon Food, The New Challenger: Growth Issues & Drivers-A Case Study.International Journal of Science & Research (IJSR), Volume 9, Issue 10, Oct2020;ISSN:2319-7064

• Neuromarketing:TheMarketers' Dilemma, CASE--Reference no.520-0058-1,Amity Research Centers (2020), Case Centre,casecent.re/p/170043

• Carnival Group Launches Purple Foods & Beverages: A Move from Reel Action to Real Life,CASE Reference no. 320-0252-1,Amity Research Centers (2020),Case Centre,casecent.re/p/171270

Teaching Interest / Subject Expertise

• Marketing Management

• Marketing Research

• Consumer Behaviour

• Product and Brand Management

• Advertising and Sales Promotion

• Sales Management

• Services Marketing